The UK is in the premier league of creativity and design boasting a multidisciplinary sector, from strategic design to brand design. According to a Department for Business, Innovation and Skills report, every £1 invested in design provides an average return on investment of £25. There is a huge opportunity for UK companies to increase their use of design in early stage innovation to deliver products and services with increased ‘market pull’ and improved social, economic and environmental impact.
The Early Stage Design in Innovation Guide helps businesses explore how design can be used in innovation and what is needed to create the best environment for design to deliver high value.
Explore the guide here.