Future flight technologies are undergoing a pivotal moment with novel and innovative developments taking place in many different fields. However, there is still limited wider public or social awareness of the growing opportunities and potential benefits (including environmental and economic) offered by such technologies. Furthermore, we need to build a better understanding of public awareness, trust, and the wider social science issues, which are key to successfully developing inclusive, accessible, and affordable air mobility as part of our day-to-day lives.

Webcast recording and the slides are now available

Find the slides here.


This is not only an emergent area of technology, but also an emergent field of social study. We therefore urgently need to undertake research into how individuals, groups of users/non-users, stakeholders within the innovation ecosystem and wider publics perceive, may react to and ultimately adopt or reject these new technologies and forms of aviation.

Building a more comprehensive understanding of perceived socially desirable benefits, and conversely social negatives, of Future Flight is a vital aspect of any roadmap for implementation and adoption, to enable a strong positioning of UK industry in the global market, and to realise the full social, economic and environmental benefits of these technologies.

This session will explore some of the wider social concerns arising in relation to Future flight and think through the priorities we need to consider in order to realise the 2030 vision for future flight in the UK. This session will also outline ways in which the UKRI Future Flight Social Science Research Director and her team can work to support potential award holders in undertaking this vital public or social science research moving forward.

Future Flight Fridays is KTN’s webinar series that will help anyone interested in becoming involved in this programme to foster collaborations and share knowledge.

The Future Flight Challenge is a four year, £125m, Industrial Strategy Challenge Fund programme. Future Flight aims to revolutionise the way people, goods and services fly. It will support the development of a novel, integrated aviation system.

This challenge needs expertise from diverse sectors, not just aviation. The monthly webinar series will feature topics from various relevant sectors including creative industries, digital, infrastructure and law.

If you’re interested in building a diverse consortium, gaining new insights and finding technical expertise, find out what’s on in the series below.

Webinars in this series