Healthy Ageing by Design
Find out insights and perspectives on how design makes a difference to Innovate UK’s Healthy Ageing Challenge.
John Mathers (Chair of the British Design Fund) and Julian Grice¬†(consultant)¬†are helping UK Research & Innovation’s Healthy Ageing Challenge to develop design approaches that can be embedded into Trailblazer bids and products and services to increase impact and de-risk solutions. They are on a mission to demonstrate that design thinking is the critical factor that enables solution providers to develop and deliver products, services and business models that will be adopted at scale. They explain how design thinking is key to the development of innovative and desirable solutions that help everyone age healthily.
Effective design will play a key role in the Healthy Ageing Challenge’s goal to ensure people can enjoy at least 5 extra healthy, independent years of life by 2035, while narrowing the gap between the experiences of the richest and poorest. The result – a more inclusive and fulfilled society.
Below you can access a series of blogs on the role of design in the Healthy Ageing challenge.
Blog 1: What is the Healthy Ageing market opportunity? and What is the Healthy Ageing Vision?
You can view their full blog series here.
You can follow the LinkedIn page here.
About the Healthy Ageing Challenge:
The healthy ageing challenge will support UK government’s Ageing Society Grand Challenge to ensure people can enjoy at least 5 extra healthy, independent years of life by 2035, while narrowing the gap between the experiences of the richest and poorest. The aim of this challenge is to enable businesses, including social enterprises, to develop and deliver products, services and business models that will be adopted at scale which support people as they age. This will allow people to remain active, productive, independent and socially connected across generations for as long as possible
Through the challenge, government will bring together UK businesses and researchers to support people to stay in their homes for longer, tackle loneliness, and increase independence and wellbeing. It is part of the Industrial Strategy Challenge Fund, which brings together leading researchers and businesses to tackle today’s most important societal issues.
You can find out more about the Healthy Ageing Challenge here.