P & G Signal Accelerator Innovation Brief : Call for Startup Submissions
Procter & Gamble is looking for new approaches and technologies that can help them to address key business challenges/opportunities.
The following innovation brief(s) will provide a high-level overview of specific business goals and needs, as well as a high-level overview of what they are looking for in a solution.
Take Care at Daycare ‚Äì Seamless Baby Products Availability at Daycare Centers.
Seeking to develop innovative, new diaper distribution models that are designed to ensure that parents have access to the right diapers whenever and wherever they need them. As part of this overall effort, P&G is exploring new ways of enabling daycare centers to become a distribution point for diapers ‚Äì to support in-daycare and at-home usage. To support this model, P&G is looking for enabling technologies that can help support the end-to-end distribution and management process, across areas such as order management, replenishment, inventory management, fulfillment, returns processing, and other related functions.
The Right Incentives to the Right People at the Right Time
For a segment of people premium diapers are just too expensive. They don‚Äôt know if a higher quality justifies the higher price. They don‚Äôt receive enough incentives to try and therefore default to low cost diapers. Pampers is seeking to evolve from generic, one size fits all incentives, to personalized / targeted solutions that help mom decide their diapers preference within the first 2 months of their baby being born. What technologies can help Pampers reach out to parents in an effective and efficient way to understand their preference? How can Pampers identify those parents trying low cost diapers? Can Pampers tailor and personalize its offers?