Hear more about the new Production Innovation competition, part of the Audience of the Future challenge fund.

Andrew Chitty, Challenge Director for Audience of the Future and Matt Sansam, Innovation lead at Innovate UK, introduce the new Production Innovation competition, which is part of the Audience of the Future challenge fund to encourage the development of new immersive experiences that captivate audiences and consumers. Up to £8m is available for creative companies innovating across the supply chain in the production of immersive content in faster, more efficient or new ways .

The Production in Innovation for Immersive Content competition is now open.  To find out more and apply, visit the funding page on our website.

This competition is open to all creative industry organisations working with immersive technology. Projects must be business led and your organisation can apply alone or collaborate with others. In particular, we are interested in projects that are looking to achieve the following:

  • develop tools, products or services for creating and delivering immersive content
  • demonstrate innovation in software, hardware and/or development methodology
  • develop, produce and audience test prototype content experiences

Find out more about the competition and briefing events that are taking place around the UK throughout October and November here.

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