Human-centred design is for businesses of any size who are interested in early-stage innovation strategy. For start-ups, strategic design helps get brilliant ideas to the right market. For established businesses, it helps reposition or expand their offering.
People make logical decisions in the pursuit of science, technology and commerce. People are also emotional beings, and those emotions can drive us far harder than reason. When business success is dependent on human behaviour to do the right thing, your business should seek support from human-centred designers.
By focusing on what people need, how people behave, what they aspire to, businesses can use these key insights to achieve greater success in the market.
The Design in Innovation team at KTN can help you whether you are:
a designer looking for opportunities to engage with businesses on activities needing human-centred design support
a business wanting to understand how to deploy human-centred design in your business
a business wondering whether human-centred design might be a valuable capability to add into your R&D portfolio
Specifically you might want to:
look for funding and opportunities to apply design in different sectors and industries
find a designer with the right expertise to collaborate with and help your business develop
get some quick insights about how companies are best utilising human centred design in their R&D
KTN’s Innovation Canvas is designed to help you create value from innovation and identify the changes needed to make your idea succeed. It provides a framework for assessing the strengths and weaknesses of a specific project, identifying the most urgent challenges to overcome, and prioritising what action to take.
Led by KTN, the Design Innovation network is a community of innovation-active businesses, designers, design thought leaders and policymakers, aiming to improve outcomes through better integration of design throughout the innovation process.
Future flight challenge phase 3: two strands - demonstration and cross-cutting technologies
UK registered businesses can apply for a share of up to £65 million to develop and demonstrate integrated aviation systems and new vehicle technologies. This funding is from the Industrial Strategy Challenge Fund.
The Department for Transport has announced a range of initiatives to support and enable confident travel for disabled people, linked to the National Disability Strategy. Disabled passengers will have better accessibility when using transport and a significant say in how they travel and how the future of transport is shaped. The initiatives are welcomed by KTN’s Transport Team, who are acutely aware of the importance of accessibility across all modes of transport.