Human-centred design is for businesses of any size who are interested in early-stage innovation strategy. For start-ups, strategic design helps get brilliant ideas to the right market. For established businesses, it helps reposition or expand their offering.
People make logical decisions in the pursuit of science, technology and commerce. People are also emotional beings, and those emotions can drive us far harder than reason. When business success is dependent on human behaviour to do the right thing, your business should seek support from human-centred designers.
By focusing on what people need, how people behave, what they aspire to, businesses can use these key insights to achieve greater success in the market.
The Design in Innovation team at KTN can help you whether you are:
a designer looking for opportunities to engage with businesses on activities needing human-centred design support
a business wanting to understand how to deploy human-centred design in your business
a business wondering whether human-centred design might be a valuable capability to add into your R&D portfolio
Specifically you might want to:
look for funding and opportunities to apply design in different sectors and industries
find a designer with the right expertise to collaborate with and help your business develop
get some quick insights about how companies are best utilising human centred design in their R&D
KTN’s Innovation Canvas is designed to help you create value from innovation and identify the changes needed to make your idea succeed. It provides a framework for assessing the strengths and weaknesses of a specific project, identifying the most urgent challenges to overcome, and prioritising what action to take.
The Design Innovation Network has been established to encourage innovators to form a collaborative community and embrace design to a greater extent.
Design Ecosystem Fellowships
The Design Ecosystem Fellowships are Future Observatory-funded awards for up to six researchers to map transformative design ecosystems in the UK. The aim of the scheme is to highlight the strengths and weaknesses of production systems that support environmental sustainability, circular economies and waste reduction – a process that is key to achieving UK and global net zero targets.
UK registered organisations can apply for a share of up to £25 million for game-changing, commercially viable R&D innovation that can significantly impact the UK economy. It must be an innovative, disruptive, ambitious, world-class solution, with no similar technology commercially available anywhere in the world.
Design and pilot digital skills training programmes to embed digital skills in arts and humanities research
Apply for funding to design and pilot digital skills training programmes for the use of digital tools and methods in arts and humanities research. You must be based at a UK research organisation eligible for AHRC funding.
Exploring unintended consequences: Using Design to Do The Right Thing
The Design Innovation Network is concerned with how we might use design to Do The Right Thing as well as just doing the thing right. Some of the Design Innovation Network community told us how they approach the challenge of unintended consequences.