Discover how design thinking methods can help overcome cultural barriers to change and unlock business model innovation in a professional services firm.

Webinar recording is now available


Hosted by AI for Services in partnership with Oxford Brookes University and the NextGenPSF project team and SuperTech, this mini forum is fully dedicated to professionals, entrepreneurs, data scientists and engineers developing Artificial Intelligence solutions for the accountancy and legal services sectors.

Join us to explore what design thinking is and how the approach can be used to unlock business model innovation in a professional services business.

The session will offer participants the opportunity to:

  • Hear from organisations that have integrated design thinking into the development and application of AI technologies in the sector
  • Put into practice design thinking methods through an interactive exercise
  • Discover some of the innovative projects funded by UKRI Next Generation Services Challenge


10:00 – Welcome

Astrid Ayel, AI for Services Lead, KTN

10:10 – Harnessing AI using Design Thinking

Professor Tim Vorley, Pro Vice-Chancellor, Dean of Oxford Brookes Business School

10:25 – A Practical Exercise based on the AI in Readiness Toolkit

10:40 – The Professional Services Businesses Panel

11:20 – The Startups Panel 

  • Steven Hassall, Co-Founder & Design Director, Frontier Labs
  • Jaume Mora Pedros, Head of Product, Engine B
  • Anthony Seale, CEO, Legatics
  • Chaired by Sara El-Hanfy, Innovation Lead – Machine Learning and Data, Innovate UK