Vitagora and Mondelez have partnered together to create the Boomer Challenge – to support and accelerate food innovations for live-loving seniors.

Baby Boomers are retiring and the demographic of older consumers is exploding. But food innovators are racing to keep up.

The Boomer Challenge is inviting applications from innovators working with foods, ingredients, technologies, packaging, business models and more who have a brilliant food innovation for seniors 65+ and over. Thanks to the resources of Vitagora and Mondelez International, you could win the right tools, contacts and professional support to get your innovation to the global marketplace.

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Who can apply?

You can apply if you meet the following conditions :

  • You are a Startup or an SME anywhere in the world
  • You are developing an innovation (food, drink, ingredient, technology, packaging or business model) which is at or beyond the the proof of concept stage,¬†and is relevant to the markets of packaged food¬†products for older consumers
  • You are looking for support for developing or¬†accelerating the market launch of your project

You must present your innovation, at or beyond the proof of concept stage, concerning ingredients, finished products, packaging, technologies or innovative business models. These innovations must be adapted to the nutritional needs and tastes/usages of healthy older consumers (over 65 years old). The outstanding innovations with great market potential will be selected to pitch during the Boomer Challenge Final in Paris, on December 10-11th.

Applications close on 23rd November 2018. You can find out more and apply here.

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