Do you have a brilliant food innovation for seniors 65+ and over?
Vitagora and Mondelez have partnered together to create the Boomer Challenge ‚Äì to support and accelerate food innovations for live-loving seniors.
Baby Boomers are retiring and the demographic of older consumers is exploding.¬†But food innovators are racing to keep up.
The Boomer Challenge is inviting applications from innovators working with foods, ingredients, technologies, packaging, business models and more¬†who have a brilliant food innovation for seniors 65+ and over.¬†Thanks to the resources of Vitagora and Mondelez International, you could win the right tools, contacts and professional support to get your innovation to the global marketplace.
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Who can apply?
You can apply if you meet the following conditions :
- You are a Startup or an SME anywhere in the world
- You are developing an innovation (food, drink, ingredient, technology, packaging or business model) which is at or beyond the the proof of concept stage,¬†and is relevant to the markets of packaged food¬†products for older consumers
- You are looking for support for developing or¬†accelerating the market launch of your project
You must present your innovation, at or beyond the¬†proof of concept stage, concerning ingredients, finished¬†products, packaging, technologies or innovative¬†business models.¬†These innovations must be adapted to the nutritional¬†needs and tastes/usages of healthy older consumers¬†(over 65 years old). The outstanding innovations with¬†great market potential will be selected to pitch during the¬†Boomer Challenge Final in Paris, on December 10-11th.
Applications close on 23rd November 2018. You can find out more and apply here.