Innovation Canvas

Innovate UK Business Connect’s Innovation Canvas is designed to help you create value from innovation and identify the changes needed to make your idea succeed. It provides a framework for assessing the strengths and weaknesses of a specific project, identifying the most urgent challenges to overcome, and prioritising what action to take.

Do you have an exciting product, service or process idea but need strategic guidance to bring it to market?

The Innovation Canvas is designed to help you create value from innovation and identify the changes needed to make your idea succeed. It provides a framework for assessing the strengths and weaknesses of a specific project, identifying the most urgent challenges to overcome, and prioritising what action to take.

You can work on it as a team or individually to quickly evaluate an existing project, develop an innovative new idea, or inform a funding application.


How can the Innovation Canvas benefit your business?

The Innovation Canvas can help you to:

  • Accelerate the development of new products and services
  • Make better-informed decisions
  • Create more focused pitches and funding applications
  • Identify and mitigate risks within current projects

Mark Apps, CEO of Organlike shared his thoughts; “The Innovation Canvas is a simple but highly effective tool that helps bring a collegiate view and clear focus on challenges and priorities for successful innovation.  It encouraged open debate and evaluation around a flexible framework founded in many years’ experience of successful innovation and the full breadth of requirements that enable innovation to work. This has given Organlike clarity, a shared vision and prioritisation of tasks for success”.

Clean Growth UK identified an opportunity to use the Innovation Canvas as a diagnostic tool in parallel with their own needs assessment tool for companies developing clean or green business innovation projects. Read more.


Start using the Innovation Canvas

Visit the digital Innovation Canvas now to start creating value from your product, process or service idea, and access other free innovation resources from Innovate UK Business Connect.

You can also download a pdf paper version of the Innovation Canvas for use in workshops and face-to-face project meetings, watch these introductory videos or read more about the background to the Innovation Canvas here.

If you are a university educator, incubator manager or business support agency leader contact our Innovation canvas team below for information on ‘train the trainer’ packages and purchasing Innovation Canvas workshop packs.


Further information

To learn more about the Innovation Canvas or give feedback please contact the Innovate UK Business Connect innovation team below.

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